NextNav’s VP of Development and Partnerships shares his thoughts in StreetFight on the vertical location needed for 3D maps, which will take consumer experiences to a whole new level.
“Mapping — and the data that it requires — is at a watershed moment. While there are more 3D maps being developed, without the right geolocation data to fill these maps, they are otherwise empty shells. A simple way to explain this: imagine the blue dot (your location) on any map you use. With 3D geolocation, that blue dot will better reflect your positioning in our real world, based on longitude, latitude, and altitude. Now your location on the tenth floor looks very different than if you were on the ground floor. This breakthrough is changing the way businesses operate and the experiences consumers now expect.”