Improve user experience and increase brand value with floor‑level geolocation
Accurate location awareness helps app developers maximize lifetime value
For app developers that rely on geolocation services, inaccurate or spoofed location data can be costly. Now, developers can deliver highly accurate, floor-level location data even in previously inaccessible areas such as multistory buildings, shopping centers, and complex streetscapes.
The benefit of enhanced geolocation capabilities is clear: improved user experience, which leads to better brand recognition, better customer retention, lower user acquisition costs, and increased lifetime value (LTV).
Location data users rate data quality as the most important feature, and say accuracy and precision are the best measures of quality.
86% of location users say location data increases campaign effectiveness, grows customer base
80% of mobile applications use geolocation
Enhancing the user experience in location-based apps
Whether delivering food, picking someone up at the airport, or developing compelling new games, accurate geolocation data is more important than ever.
Existing location technologies like GPS (when it’s available) and Wi-Fi crowdsourcing provide an unreliable, 2D view of the world. In dense, urban areas this can mean the difference between the ground level and the 10th floor of a skyscraper.
NextNav’s highly accurate Pinnacle helps app developers deliver smart, location-aware experiences in urban markets.
Family locator apps are only as valuable as the geolocation data they provide
Dense urban locations and multistory buildings are where comprehensive safety apps matter the most—where scattered family members are hard to locate, and criminal activity may go unnoticed.
Reliable real time location tracking should offer peace of mind in the places you’d want it, like a multi-story shopping center. The family member you think is on the ground floor could actually be three stories up.
Solving the urban gaming challenge
The best geolocation games create new worlds in familiar locations. Developers depend on precise, accurate geolocation data to create the immersive experiences which keep users coming back for more.
The lack of accurate elevation data ﬂattens highly complex urban environments into overly simplistic 2D maps. With three dimensions of data and entire cities at their disposal, game developers can push the limits of creativity and imagination.
Better geolocation data improves operational efficiency for delivery apps
When you order food, do you want the delivery person to appear at your door on the 16th ﬂoor, or in the lobby?
Delivery apps depend on precise geolocation data to power highly efficient operational models. When delivery personnel spend too much time looking for drop-off points, revenue declines, employee income decreases, and attrition rates increase.
Dense urban areas are the largest market for delivery services. Yet these cities are precisely where current GPS technology falls short.
Improve operational efficiency with Pinnacle.
Financial services firms prevent fraud and increase regulatory compliance with geolocation
Financial institutions use a variety of data points to verify customer identities and build risk proﬁles as part of Know Your Customer regulations. Geolocation is emerging as an important strategic component of this data strategy. When layered on top of identity information, geolocation data dramatically decreases the risk associated with ﬁnancial transactions.
Geolocation data veriﬁes the physical presence of customers at transaction locations (ATMs, POS locations, bank branches). When trying to verify a transaction, the difference between two stories in a shopping center is often signiﬁcant.
Decrease fraud and protect customers with Pinnacle.
Locate customers with floor-level accuracy
Traditional geolocation services only provide location data in two dimensions. Pinnacle adds z-axis data to your geolocation capabilities so apps know, with accuracy, when users are on the first floor or the third floor.
Z-axis data with +/- 3 meter accuracy
Add altitude awareness to latitude and longitude data for more precise tracking of people and assets
Dedicated altitude network
Precisely surveyed, high density network that delivers “floor level”, real time altitude data nationwide
Network maintained by NextNav
Altitude data provided by a proprietary network built for public safety and operated and maintained by NextNav for high availability
Consistent z-axis geolocation capabilities available throughout large urban markets; no need for building-specific infrastructure
Works with most existing and new devices
Available through a simple software upgrade to devices with barometric pressure sensors
Simple SDK integration
Easy-to-use SDK makes it easy to integrate 3D geolocation technology into existing applications
Add vertical location to your app
NextNav makes it easy for developers to incorporate this powerful new data stream into any mobile application.